NIKE

NIKE NYC

As a copywriter with Nike NYC, I was tasked with elevating the storytelling around product releases for their digital campaigns. Projects entailed editorial features on prominent figures in the worlds of style and sport for the Nike NYC blog and social campaigns. I also produced supporting copy to promote the content on landing pages, email blasts, and the SNKRS app.

NIKE AIR SHOP

Air Shop was Nike’s sole destination dedicated to the legacy of the Air Max product line. I was responsible for developing the verbal identity of Air Shop through copy guidelines. Air Shop’s copy playbook was established in phases, including concept development, manifesto, voice and tone strategy, influencer guidance, plus digital and social copy executions.